An SEO Consultant is a human who can work with your business to help with organic efforts, plans, actionable advice on your websites presence on search engines like Google, Bing and Duck Duck Go.

The best SEO consultant will take an assessment of your website as it stands and create a report or work with your team directly to implement any suggestions on changes. They may also create a plan or strategy moving forward for your brand and work with you on a monthly basis or a project basis.

SEO strategy Consultants perform audits on websites to understand where the property is at and where the most leverage can be added to the property from their perspective and create a strategy from that to share with the business. This strategy can then be applied by the business or the SEO Consultant may be pulled in to apply some of these implementations as projects.

SEO Consultants may also work on a project basis diagnosing issues like loss of rankings, technical SEO issues, keyword research, content creation and link building. There’s different niches of SEO consultants including experts in keyword research alone or WordPress SEO Consultants, or local SEO consultants. SEO Consultants are also available to help your team learn more about the world of SEO and teach you or your team more about search engine optimization.

SEO is a very specialized industry that changes quite often and requires keeping up to date. If your team or business doesn’t have the knowledge in-house or the capacity in-house then it’s worth having access to an SEO expert that’s available on a consulting basis to provide that expertise to your business and your team.

No. Google is a constantly changing world and holding a top spot is just that. You’re renting that spot, so anyone who can guarantee you a result may  fail at that rental over a long enough time period if they don’t maintain it or have built it for a short period of time. Finding what works for your business instead of chasing a top spot is the goal, so let’s have a chat first.