SEO & AI Search Consultant - Jess Joyce
Facebook-f Twitter Youtube Linkedin Threads Link

Hi. 👋

My name is Jess Joyce (she/her) – I’m a Toronto-based SEO & AI Search Consultant helping companies stay findable, relevant, and trusted in a changing search landscape.

I started my career as a front-end developer before moving into startup marketing, where I built and scaled SEO strategies from the ground up. That mix of technical depth and growth experience shaped how I work today – combining analytics, storytelling, and structure to help businesses grow through clarity, not noise.

Now I work with teams to diagnose visibility gaps, design search strategies that actually connect to revenue, and guide implementation across audits, migrations, and content systems. My focus isn’t just ranking in Google, it’s helping people understand how visibility works across Google and AI-driven search, and how to use it to grow.

Let's Work Together
SEO & AI Search Consultant
Always optimizing

SEO, AI Search & Visibility Consulting Services

Over 20 years of experience working for agencies, and startups as a
developer, marketer and an SEO in Toronto across many industries & niches.

SEO & AI Search Advisor

Your senior SEO / AI Search brain on-call. For founders and small teams who need clarity, direction, and fast answers — without hiring an agency.

SEO, AI Search & Visibility Mentorship for Marketers

Level up your in-house skills with real guidance, not generic checklists. Hands-on coaching for marketers who want to think, plan, and execute like a senior strategist.

SEO Technical Sprint

A focused, 30–45 day sprint to fix the technical (JS INCLUDED) and structural issues blocking your visibility in Google and AI search. No fluff. No 200-page audits. Just the things that actually move rankings, retrieval, and trust.

Let's Work Together

Why Work with Jess?

Technical depth + practical implementation for teams that need both

Most SEO consultants give you either strategy or execution. Rarely both.

I diagnose what’s broken, prioritize what matters, and help you ship fixes that actually move visibility and pipeline. No 200-page audits that sit unused. No vague recommendations your team can’t implement.

What you get:

  • Clear diagnostics Technical audits in plain English with prioritized recommendations. You'll understand what's broken, why it matters, and what to fix first.
  • Implementation support I can guide your dev team, QA changes, or build fixes myself. Started as a front-end developer, still comfortable in the code.
  • Ongoing availability Quarterly check-ins to guide strategy and answer questions. Available for follow-ups after projects wrap. You're not left on your own.
  • Two-system visibility Optimization for both traditional search and AI-driven answers. Most consultants only track Google. I help you show up in both.
  • No BS No surprises, no gimmicks, no guaranteed rankings. Just honest assessment of what's possible and what it takes to get there.
  • Monthly Retainer options available Need an extra hand to actually implement? Retainer work available to help your team ship fixes and maintain momentum.

Jess has been featured in

Recent Consultant Testimonials

"Consultants like Jess are few and far between. She brings in the expertise of an external consultant that's been doing this for a long time, while simultaneously feeling like a member of the team. Beyond her support with web development and SEO, it felt like she genuinely cared about our success. She went above and beyond to help us revamp our website, and continues to support us to this day. I can't recommend her enough!"
Geoffrey Gualano Head of Marketing
"I've been fortunate enough to know Jess for over three decades. She helped me build my first website in the '90s and set up an email account – now considered vintage – that I continue to use today. She's inclusive, collaborative, creative, bright, deadline-driven and open to new challenges in and out of the tech world. She is a fierce SEO queen and always a champion of more opportunities for women in coding. She brings extensive digital expertise to the table for clients."
Jenny Yuen
Toronto-based Journalist & Author
"Friendly, approachable, smart and an absolute joy to work alongside. Jessica is filled to the brim with passion and knowledge on most things SEO and doesn't shy away from sharing with her peers. I love how good of a balance you can maintain with her when it comes to mixing professional conversations with personal (less serious) topics. SHE ALWAYS HAS TIME FOR YOU and I adore that about her. She is a gem of an asset for any team or any business owner looking for SEO consulting. Grab her while you can." 
Wiehan Britz
DTC Email Marketer & COO
"If I could just recruit multiple Jess's and just put them into all of my clients, then my life would be a lot easier. "
Jeremy Miller
Sticky Branding
"As for technical SEO, I've learned a LOT from my fabulous consultant
Jess Joyce - we balance each other out"
Kerry McCreadie
Organic Marketing Strategist
" I really enjoyed our chat and think you are so personable, professional and transparent."
Prospect
Security Sector
"Working with Jess was one of the best decisions I made while running the marketing department at Zoom.ai. She is a professional and reliable creative thinker who brings an innovative perspective to SEO. On top of it, she is a great communicator and always found smart ways to make our brand shine online. I loved working with Jess and can't recommend her enough."
Anita Chauhan Fractional CMO
"Working with Jess was a highlight of my year. We hired her to help us with an SEO project and we're now seeing the tangible results of her expertise. Not only is Jess super smart, but she is also kind and fun to work with. I would work with her again in a heartbeat!."
Maureen Farmer
Global Executive Career Coach
"Wanted to say again what great work this is. Love how you went really granular, and then zoomed out to distill the data in actionable opportunities. This sets us up really well."
Marketing Manager
RBC
"Seconding Jess Joyce and how good she is at explaining SEO to me like I'm a 3 year old"
Laura Gabor Strategic Operations 
 
  
 
 EXCELLENT Google star 1Google star 2Google star 3Google star 4Google star 5

Frequently Asked Questions

Diagnose what’s blocking visibility, turn it into a plan your team can execute, and help you ship it. That includes technical SEO, content structure, measurement, and now visibility across LLM-generated answers (ChatGPT, Perplexity, Gemini).

The best consultants don’t just hand you a 200-page audit.

They work with your team to prioritize what actually moves the needle AND they help you and your team implement it.

 

I started as a front-end developer, so I’m comfortable working directly with dev teams. I can bridge the gap between marketing goals and technical reality without anyone getting lost in translation.

I also focus on visibility across both traditional search and AI-driven answers. Most consultants are still only tracking Google. I help you understand and optimize for both systems.

No. Search isn’t deterministic. Anyone guaranteeing specific rankings is either lying or using tactics that will eventually backfire.

I focus on what you can control: technical correctness, discoverability, content depth, and cross-system presence. The goal is building sustainable visibility that drives pipeline, not chasing rank #1 for a single keyword.

If your team doesn’t have senior SEO expertise in-house, yes. SEO changes constantly and now with LLMS it’s changing again. What worked two years ago doesn’t work now, and AI search has fundamentally changed how buyers discover companies.

The alternative is either hiring someone full-time (expensive and hard to find good people) or trying to DIY it while your team learns through expensive mistakes.

Mostly B2B SaaS teams, especially in communications platforms, compliance tools, and location-tech. Companies with long sales cycles where visibility affects pipeline at multiple touchpoints.

I’m a good fit if you need technical depth, strategic clarity, and someone who can work directly with your dev team. I’m not a fit if you just want blog posts written or basic keyword research.

Site access (or crawl exports), context on your funnel and priorities, and someone who can ship changes. If implementation is a blocker on your end, we plan around that from day one.

Most engagements start with a diagnostic to understand what’s actually broken, then we build a prioritized plan based on what will have the most impact.

Depends on the engagement:

  • Visibility & Search Advisor: Monthly retainer for ongoing support
  • Technical Visibility Sprint: Fixed-scope project (30-45 days)
  • Search Mentorship: Package-based coaching

First step is always a conversation to understand what you’re working on and whether I’m the right fit. No pressure, no sales tactics.

SEO & AI Search Consultant Writings.