Year: 2022

  • 5 Email Subscriptions To Gather Content & Links

    The idea from this post came out of a lot of conversations in SEO around “0 volume keywords” as it looks to be the trend as of late. If you’re curious there’s been a few posts about it & SEO Notebook just sent out a nugget on “Finding Emerging Keywords” too. I prefer to look for what’s going on around me; these are the ones I’m telling others about lately, so I thought I’d share them here.

    1. HARO – Help a Reporter Out

    Sent out whenever you curate it, this email subscription is a firehose of humans looking for sources for articles. There are some filters but you’ll spend a bunch of time filtering through it yourself and even if you do find a good one you’re looking to be a source on, you have to be quick and even if you are there’s no guarantees your words will make it to print (er digital). It’s a wonderful wonderful resource and I highly suggest signing up, but be prepared for the onslaught of email and please ensure you have Gmail/email filters setup for it so it doesn’t fully distract your day.

    2. Google Trends Newsletter

    Written by Simon Rogers – a Data Editor at Google and put together by the Trends Team https://twitter.com/googletrends at Google. They’re emailed out once a day and it’s filled with Google Trends curated.
    Fill out this form to be added!

    It’s quite American-based in its content but has a lot of great questions in it and topical information that can be helpful for sourcing content and understanding what humans are searching for – topically.

    3. Terkel.

    Billed as a “HARO alternative” they’re a bit new to the market and have a few ways you can contribute. They have a very similar model to Quora on their website where you can answer questions from humans there. Additionally, they have an email roundup where you can contribute to these threads with your answers and they’ll be added to news sources. I really like their model over HARO personally and will be watching how it grows for sure.

    Sign up here!

    4. SearchEye Links 

    3PM links as it ends up in my inbox are marketed as “internet’s best link building opportunities” send to your inbox every day at 3pm and they promise on that task. Every day at 3pm a list arrives in your inbox, but prepare – these aren’t free links like the ones above, they have a price tag associated with them. I haven’t gone through a placement with these humans yet but they also have a list on their portal which you can signup for and there you can see even more opportunities that you can browse. If you’re shopping lists then I highly recommend you start with Loganix, who are also Canadian and wonderful on every level.

    Signup for Search Eye Links!

    5. Buzzsumo Trending

    This one requires a bit of setup but does give you the most flexibility of all of the ones listed here as you can create your own custom feed to email you. Simply, signup for Buzzsumo and then they provide you with a “Trending” feed which you can then customize there – also here’s the how-to. Provides great insight into what’s trending and what you can add to your content that’s happening out in the world right now to help your search traffic!
    Buzzsumo has a ton of other options and are billed as a “content marketing platform” but for this article, felt this piece was most relevant – Signup for Buzzsumo!

    BONUS! Google has a “Fact Check Explorer” that has a recently checked list that’s really comprehensive. Great source for content ideas and Google loves to look for authoritative sources if any of those fact checks fit into your content or you’ve been posting content about the fact-checked content you can always reach out to those sources. Check it out here.

    Image made in Canva, original image from Unsplash by the fantastical SEO human Myriam

  • Google Analytics Alternatives to GA4 That Are Great for 2023.

    Google Analytics is a free analytics tool offered by Google that helps companies track their web traffic and understand the patterns that such traffic takes, but there are drawbacks to using Google Analytics and with the forced move to GA4 and GA3 being tracking turning off as of July 1st, 2023 with an entirely new tracking model it’s nice to know that there are Google Analytics alternatives out there.

    Given how websites have become critical to all companies, analyzing user patterns can provide companies with great insights into their online presence. It’s little wonder that almost 50 million websites are using Google Analytics to inform their online decisions.

    One of the issues that users have struggled with when it comes to Google Analytics is the platform’s footprint. The fact that certain countries deem it illegal takes away from the user’s experience. In this context, then, Google Analytics 4 should be viewed as Google’s way of trying to fix some of these problems.

    In this article, we will look at the latest version of Google Analytics – Google Analytics 4, and we are also going to review some Google Analytics alternatives.

    If you’re curious about GA3 vs GA4 penetration in the market, please be sure to check out the GA4 countdown too.

    Top 5 Google Analytics Alternatives

    1. Fathom Analytics
    2. Matomo
    3. Panelbear
    4. Simple Analytics
    5. Plausible
    6. A few more product analytics & customer insights analytics…

    What is Google Analytics 4?

    The latest version of Google Analytics features several innovations that will make reporting and analysis much more manageable. The new system incorporates machine learning, which is undoubtedly the future of analytics. According to Google, the new system is meant to run in the future where there are no cookies or their use is severely limited. This is due to privacy concerns, with consumers wanting more control over how their data is collected and used.

    With this in mind, Google has designed an analytics tool that uses artificial intelligence to fill in data gaps where these may exist. Currently, any new sites set up will have to use the new Google Analytics tool, although the old ones will remain operational. In fact, experts advise that if you are setting up the new GA4 system, you should leave the older GA tools in place. This allows you to get the hang of the new analytics system without losing any of the data collected by the older systems.

    Why do you need GA4?

    One of the main issues that have dogged the online world is privacy. It is no secret that Google Analytics can analyze web traffic precisely because it tracks the visitors who come to your site and what they get up to when they are there. With this in mind, Google created GA4, which tracks users slightly differently. The other key feature of GA4 is analyzing web traffic both on websites and apps. With companies increasingly using apps to improve user experiences, understanding how users engage with such apps is critical.

    The other great thing is that GA4 now shifts its focus on the user. In this sense, site owners can track the entire user’s journey through the website and associated apps. The fact that you can apply the same metrics on your site and apps means that you can compare both platforms easily and get valuable insights. Unlike the older Universal Analytics, GA4 can track users even if they are accessing different platforms on different devices.

    Differences With The Older (Universal Analytics) Analytics System

    One of the key differences between the new system and the old one is that users have to opt-in for cookies to track them. The system also uses an ‘event-based’ approach to analytics. This approach makes analysis much more insightful, and the system can include additional data such as purchase value and even user location. The current system uses ‘goals’ instead of events, and you can currently set up just four parameters per event. With the new system, users can set up as many as 25 parameters per event, ensuring that you get the precise data you need for decision-making. The GA4 also allows users to define as many as 500 events, giving you more control over the information that you are targeting.

    If you are not keen on using the new system, are there Google Analytics alternatives? Here are some other ways to keep tabs on your website users.

    Alternatives to GA4

    If you find GA4 too complicated for you, there are other options that exist. Although not as popular as Google Analytics, some of these systems are highly effective. They also have particular strengths, as in some handle privacy issues better than others and maybe valuable long-term tracking for your analytics needs.

    Fathom Analytics

    If you are looking for a privacy-focused website analytics platform that is compliant with privacy laws including GDPR, PECR, CCPA and more (+ employs a Privacy Officer!) then Fathom Analytics is precisely worth the investment. Fathom was the first & is a better Google Analytics alternative that started in 2018 and focuses on privacy. Fathom integrates with many content management systems & platforms such as Webflow, WordPress, Drupal.

    They also provide free uptime reporting along with unlimited data retention along with one of the best affiliate programs on the internet that pays you $10.00 US a month.

    Google Analytics Alternatives to GA4 That Are Great for 2023. 1

    Matomo

    For companies looking for privacy-focused analytics, Matomo is an option other than Google Analytics like Fathom. The fact that this is an open-source software is bound to give users maximum flexibility as they use Matomo. Matomo makes it easy to implement as they have a function that allows users to import GA data. This makes the switchover to Matomo seamless

    Panelbear

    Panelbear is a frontend monitoring system that delivers in the same way as analytic systems do. Panelbear looks at the critical parameters of your site. Because it does not have a large footprint, Panelbear is popular with users as it keeps the site quick and easy to load.

    Simple Analytics

    Simple Analytics is an analytics system designed to be as easy to use as possible. For example, it collects no cookies about your users. This helps to protect your organization from privacy issues from your users. The other characteristic of Simple Analytics is that it is free. The company also pledges not to sell your data to any third parties. If you are simply interested in your site’s stats, Simple Analytics may just be the one for you.

    Plausible

    Like Fathom, Plausible is an open-source analytics tool that is lightweight and offers privacy-focused analytics. Plausible Analytics will give users actionable analysis that is highly accurate. The fact that it is lightweight means that websites are not slowed down. This gives your visitors a great user experience.

    A few more…

    Product Analytics & Customer Insights

    Depending on your analytics needs you may need to be able to collect customer data and work with your product teams too! There is quite the market these days for Google Analytics alternatives for your product analytics so here are a few more options that are more product-focused.

    There Are Options Beyond Google Analytics

    While GA4 is an excellent system to use for web analytics, it is good to know that Google Analytics alternatives exist. If you are not happy using GA4, or have seen the amount of setup that we suggest that you try out Fathom Analytics as a great Google Analytics alternative.

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