Hi , I'm Jess Joyce, SEO & AI Search ConsultantI help teams figure out why they’re invisible in search (Google and LLMs), then fix what’s actually broken. Technical audits, site structure, content systems, JavaScript rendering issues, and measurement that connects to pipeline.
I started as a front-end developer, so I’m comfortable working directly with dev teams. I can diagnose the problem, build the plan, and either guide implementation or ship fixes myself.
You’ll get the most value if you’re:
If you just want someone to write blog posts optimized for keywords, I’m not your person.
My work is built on three things:
Visibility diagnostics Find what’s blocking discovery across traditional search and LLM retrieval. This includes indexing problems, metadata issues, schema implementation, and off-site content gaps. I call this framework Visibility Diagnostics – systematic tracking of whether you exist in the answers that matter.
Strategy you can execute Clear priorities your team can actually ship. No 200-page audits that sit in a Google Drive forever. I focus on what moves the needle: technical correctness, discoverability, content depth, and cross-system presence.
Technical implementation support I can guide your dev team, QA changes, or build fixes myself. I started as a front-end developer (built my first website at 15 on Geocities, taught my high school class HTML, got a diploma in Multimedia from Fanshawe College). I’m still comfortable in the code.
Over 20+ years optimizing the web, I’ve worked with companies including Mashable, Fast Company, Honda, CIBC, Budweiser, and Pfizer – from startups to large agencies:
Current focus: helping B2B SaaS teams understand and optimize for visibility across both traditional search and AI-driven answers. This is what I call Visibility-Led Growth – the recognition that visibility across both search systems is now a direct pipeline driver.
Lightweight retainer for teams that need ongoing help. Fast answers, prioritization, decision support for the stuff that keeps getting stuck.
Focused engagement to fix technical and structural issues blocking performance in Google and AI search. Clear scope, real implementation support, measurable outcomes. This is particularly effective for JavaScript rendering problems, migration issues, or indexing gaps.
For in-house marketers who want to level up their technical SEO thinking. Practical coaching using your actual site, constraints, and funnel.
Tell me what you’re working on →
I’ve been quoted in Forbes, Uberflip, ContentKing, listed in Mic and more.
I teach SEO at Camp Tech, have mentored at Ladies Learning Code, and speak at events around Toronto on SEO and technical topics.
I’m a co-founder of Shop Critique, and in 2016 my friend Amanda and I started Women in Technology Toronto – a Slack community for female-identifying, genderqueer, gender fluid and non-binary people working in tech or interested in joining the field. Join us.
I’m also a member of Women in Tech SEO and Traffic Think Tank.
I ran a successful silverchair fan site for years (still a huge music fan). I’ve been a Last.fm user since 2005. My latest project on this site Historical Heardle was going until Spotify acquired it…and then shut it down, it was a complete list of songs played on Heardle, the Wordle for music.
At my core, I’m fascinated with technology. Where it’s going, how it’s built, how we use and overuse it, and mostly how we interact with it. You can catch me checking out the latest gadget or signing up for tools that analyze browsing patterns.
I also take pictures. The good ones end up on Instagram or Unsplash where you can use them on your own projects.
Away from the internet: camping.
Tell me what you’re working on, what changed recently (if anything), and what winning looks like for your team. I’ll tell you quickly if I’m a fit.
I’ve been lucky to work with some wonderful humans throughout the world and you should too:
Jess Joyce is an SEO & AI Search Consultant who helps B2B SaaS teams improve visibility across Google and AI-driven search. She specializes in technical diagnostics, cross-system optimization, and implementation support that connects search presence to pipeline impact.
Previously a front-end developer, she’s still comfortable in the code and loves speaking with developers.
